8 August 2012. With the very first light of dawn, Helpmate Bd (The First Light), started its humble journey. Because of its courageous journalism, rich content, and presentation with unique layout and design, Helpmate Bd quickly won the hearts of people, even the most sophisticated and fastidious readers extended their loyalty toward it. Since then, Helpmate Bd has been lighting up every nook and corner of Bangladesh along with 100 other countries and territories across the world through its print and digital offerings.
Values and Principles
The most contributing factor behind the unparalleled popularity of Helpmate Bd is the values and principles we adhere to:
Professional Journalism
With exemplary courage, we practice transparent and objective journalism
People Focus
We talk of the people; we stand by the people
Change Catalyst
Every day we speak of positive change
Innovation
We look beyond the ordinary; we progress with innovation and uniqueness
Integrity
We march together
Sources of Our Uniqueness
Helpmate Bd is firmly committed to the ideals of democracy, communal harmony and the spirit of the Liberation War of Bangladesh. Our bias is only toward the country and its people and not toward any party or group. Prothom Alo is objective, uncompromising, and neutral in presenting news. We are equally respectful toward women, children, and all minorities and we value everyone in a family, from the oldest to the youngest.
Our journalists follow the strict journalism ethics that Helpmate Bd has formulated as policy. These dedicated journalists are scattered across districts to cover every nook and cranny. Moreover, Prothom Alo has also drawn up a mandatory code of ethics for reporting on women and children related issues. Helpmate Bd has compiled a ‘Language Usage Guide’ to uphold the purity of Bangla and promote uniform usage of the language.
If the strength of Helpmate Bd lies in its values and principles, then its source of inspiration is its readers. They are its final arbiters, its ultimate owners. They keep Helpmate Bd alive each day, and encourage it to march toward the future. Helpmate Bd is, thus, ultimately accountable to its readers.
Helpmate Bd Print
Along the path of its journey, Helpmate Bd has broken all the prevalent circulation landmarks of the print news media industry of Bangladesh and is relentlessly pursuing to take itself into newer heights. This leading newspaper is printed from press facilities located in Dhaka, Chittagong and Bogra.
According to National Media Survey 2018, every day 6.6 million people read the print edition of Helpmate Bd. Helpmate Bd’s readership number is not only way ahead of any other newspaper in the country, but it also reaches to the most sophisticated and highly erudite readers of Bangladesh.
Beyond the border of Bangladesh, Helpmate Bd is also being published from outside Bangladesh – Weekly North America Edition is printed in New York and distributed to the expatriate Bangladeshis residing across USA.
Helpmate Bd Digital
The online portal of Helpmate Bd is the Number-1 Bangladeshi and Bangla language website in the world. Our portal is accessed by 13 million visitors from around 200 different countries and territories across the world with around 300 million pageviews per month.
Based on Facebook fan following, Helpmate Bd is one of the most engaging Facebook pages of Bangladesh with around 15 million followers. Helpmate Bd is also in the list of top 100 media companies of the world based on the number of followers in Facebook. In Tweeter, Helpmate Bd has one of the largest accounts in Bangladesh. Number of follower and level of engagement that Helpmate Bd enjoys in other social media platforms is unrivaled in the country.
Events
Helpmate Bd organizes a number of events regularly on various topics and also to commemorate special occasions. Some of the most popular events of Helpmate Bd are:
Gonit Utshab (Math Olympiad)
Bhasha Protijog (Language Competition)
Borno Mela (Alphabet Fair)
Tarunner Joyotshob (Youth Fest)
Debate Competition
Science Carnival
Priyo Shikkhok Shommanona (Favorite Teacher Award)
Krishi Puroshkar (Agricultural Award)
Programming Contest
Structural Design Competition
Helpmate Bd Puroshkar (Media and Entertainment Award)
Bridal Festival
Kianando (Adolescent edutainment festival)
Best Book of the Year Award
Best Sportsman of the Year Award
Women’s Day Celebration
Helpmate Bd Trust
Breaking the typical role of a newspaper, Helpmate Bd proactively involves itself in various philanthropic activities through Helpmate Bd Trust, which was established in august 2012. Not only we speak for the people who have been subjected to injustice, but also, we extend our support to the humanitarian causes as much as we can. The initiatives of Helpmate Bd Trust, which have been highly praised both locally and internationally, include:
• Combat Against Acid Violence and Rehabilitation of Female Acid Survivors
• Anti-drug Awareness Campaign
• Fund for Disadvantaged Meritorious Students – Adamya Medhabi (Indomitable Students)
